Strategic Partnership with Alaraby TV
Boosting Digital Performance and Guest Management with Intelligent Solutions
Since 2023, iVega has worked closely with Alaraby TV, a leading Arabic-language news channel, to support their digital growth and editorial efficiency. Our partnership is focused on solving real editorial challenges through smart technology — from increasing YouTube visibility to building intelligent backend tools that empower producers.
Key Projects Delivered:
YouTube SEO & Live Viewership Optimization
Objective: Improve the performance of Alaraby TV’s YouTube channel, increase live viewership, and boost overall engagement.
Approach:
Conducted comprehensive SEO audits tailored for YouTube’s algorithm
Optimized video titles, descriptions, keywords, and publishing times
Designed custom, high-conversion thumbnails
Provided weekly editorial consultations to align content with trends
Deployed smart tracking tools to monitor viewership and retention
Impact:
– 900% increase in live concurrent viewers
– 400% growth in viewer engagement (comments, likes, average watch time)
– Dramatic improvement in the visibility of live videos in the “Suggested” section
AI-Powered Guest Booking System
Objective: Streamline the process of booking guests for news programs while reducing manual workload on producers.
Approach:
Developed a fully customized guest booking system connected to an internal database
Integrated AI to recommend guests based on topic, location, specialty, and previous booking history
Supported multiple service types (Zoom, Studio, TVU, DTL, Phone)
Enabled natural-language commands (e.g. “Find me 2 guests from Jordan for an economy segment”)
– Enforced editorial rules like:
– No booking of inactive guests
– Time validation in GMT (Start < End)
– Mandatory fields for payment, topic, origin, etc.
– Tracked previous guest appearances and suggested alternatives if conflicts existed
– Delivered a chat-based AI interface for producers to interact with the system intuitively
Impact:
– 70% reduction in guest search and booking time
– Zero scheduling conflicts across shows
– Producers now rely on the system as a daily editorial assistant
Conclusion
Through our work with Alaraby TV, iVega demonstrated how media organizations can benefit from custom, AI-powered tools that understand both technology and editorial needs.
From supercharging YouTube growth to building smart internal workflows, our goal was — and remains — to enable content teams to work faster, smarter, and with more impact.
